Overview
There are many students and employees living alone who dont have time to cook their own meals. Also, the pursuit of convenient and time saving cooking methods has taken center stage for Indians. There exists a need of an app which connects tiffin service providers and customers.
Project Context
Personal Project,
Team of 2.
My Role
Research, UI/UX design, Visual Design, Strategy design
Duration
3 month
Problem Statement
​Current tiffin providers don’t have a platform to connect with potential customers & advertise their services, so there persists a need to connect tiffin service providers directly with their customers and provide a seamless service.
Desktop Research
We did our secondary research by reviewing several newspaper articles and research papers about tiffin services to understand the extent of this problem.
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48% Indians opt to order-in, say it's more economical than hiring a cook at home.
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According to the latest research 44% Indians, use ready meals as it was quicker than preparing food from scratch. In fact, 39 out of 100 people (39%) use ready meals as an emergency meal solution.
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The tiffin sector has a 2.5 lakh daily demand and there are only seven to eight organized players and over 90 percent unorganized players.
Opting for tiffin services - Reviews
After reading the articles, we started reading reviews of different tiffin services tto understand the target audience and their need.
User Survey
We conducted a survey with 35 participants of various age groups to get to know the existing probles in a tiffin service. Below are the results:
User Interviews
We interviewed 4 people out of which 2 were students and 1 was an employee and 1 was a tiffin service provider. From talking to these people we understood their needs and pain points. Below aresome of the questions and their responses.
Synthesize
Business Goals
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Ease of use.
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Connecting users and service providers.
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Providing homely food at affordable prices
The findings of the pain points through research and insights through our user survey and inerviews are as follows:
Pain Points
User Insights
Competitive Analysis
By doing a market research we analyzed our potential competitors. On those lines we did a competitive analysis and got an idea of which features really work and which don t. By knowing these we can become aware of opportunities to grow & surpass our rivals.
